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    What is Retailtainment and Why is it Important?

    What is Retailtainment and Why is it Important?

    Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don't have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get customers interested in your products and in the mood to buy. What is Retailtainment? Retailtainment is a marketing trend that makes retailers go beyond simply having a nice-looking store. They need something bigger to… [Read More]

    Four Benefits of Company Swag

    Four Benefits of Company Swag

    While "swag" is a newer term, the concept of presenting potential customers with company-related merchandise isn't a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag as a vast untapped resource, and we've got four tips to help you take advantage of it. It generates excitement. Company swag, or "free merch," has the power to generate excitement at the concept of complimentary merchandise, as well as lend… [Read More]