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IN THE NEWS
Tech Logistics Taking Place in E-Commerce
According to the US Census Bureau, the first quarter of 2017, saw over $107 million in e-commerce sales, and e-commerce sales grew at four times the rate of retail sales in general. Online shopping grows every year, and so does the job of getting the goods to the consumer. What changes are taking place in the logistics of getting these sales shipped and delivered? Drone Delivery It is no surprise that Amazon would be on the cutting edge with… [Read More]
Developing an Iconic Brand Through Retail Packaging
Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view. Branding starts with company values. A company that makes and sells art might have a company value about color--that beautiful color brings joy to the world. Starting with that foundation, branding decisions… [Read More]